The innovation area is the impulse generator of area30 - for strong brands, fresh ideas and new connections. This is where innovation, design and technology meet on a curated stage that invites networking and creates wow moments.
Trade visitors experience in compact form what moves the industry - from exciting new products and pioneering concepts to fresh brand presentations. The innovation area is an ideal platform for companies to achieve maximum visibility with minimum effort.
This is where strong brands meet exciting trade visitors.
innovation. stage. network.
Innovation
The new concept has a clear focus: more visibility, more dialogue, more experience.
The innovation area offers brands a modern stage - with three clear presentation formats that put innovative products, strong brands and smart services in the spotlight.
Here, trade visitors can experience what moves the industry in a compact format - clearly staged, open to dialogue and inspiration.
Whether for discovery or presentation: The innovation area is deliberately designed as a highlight platform - for encounters with impact.
Stage
With over 12,000 trade visitors (2024), area30 is one of the most visited trade fair centres in the kitchen autumn - and is therefore an important meeting point for the industry.
The innovation area at area30 is more than just an exhibition space. It is a stage for encounters, dialogue and brand staging.
This is where trade visitors meet established brands, newcomers and creative minds - open to exchange, partnership and new approaches.
Network
Knowledge transfer, talk about trends and innovations in the kitchen industry - with a stage and coffee bar, the innovation area invites you to network.
The stage provides exciting impulses about the kitchen of the future, circularity and the change in customer approach.
With the stage and coffee bar, the innovation area increases visitor frequency, the opportunity for new leads and stronger networking in the industry.
It's unique. It's innovative. It's attractive.
Meet industry, trade, interior architects, designers, influencers, trade media, networkers and many more at the innovation area – developed by the area30 creators.
Further information on the innovation area can be found here: