Price isn’t the problem. How the kitchen is becoming a value-for-money business again.

Rising costs, cautious consumers and intense competitive pressure are shaping the kitchen market. But is price really the problem – or is it because the value of a kitchen is too rarely communicated convincingly these days?
The möbel kultur Talk deliberately looks to the future. Leading figures from industry, retail, research and trade associations will discuss how changing customer expectations and new market structures can be strategically leveraged – and why substance is more important today than discount wars.
The focus is on the question that preoccupies specialist retailers just as much as manufacturers and suppliers: how can the kitchen sector remain an attractive and profitable business in the future? And where do the growth prospects lie? The discussion centres on brands, advice, the in-store experience and digital opportunities – and on how to achieve sustainable economic success.