AI Image Generation in the Catering Industry – Opportunities, Tools and Best Practices

Artificial intelligence is already transforming the creative industry – from concept to implementation. This talk provides a concise overview of the current state of AI, focusing on leading image-generation tools such as ChatGPT, MidJourney, DALL·E and Firefly.

In our talk, we’ll provide a concise overview of the current state of play and demonstrate, with practical examples, how AI image generation can be used in kitchen design, marketing and product development.

Using specific examples from the world of kitchens, we’ll show:
• how AI helps with the development of mood boards and room scenes,
• how new finishes, materials or front panel ideas can be visualised,
• how social media visuals and adverts can be created more quickly,
• how AI can be used to prepare trade fair and exhibition concepts,
• and how brands can present themselves more efficiently, creatively and independently as a result.

We will also take a critical look at the question: What can AI really do – and where is human creativity still needed?