Sustainability after the purchase – Why durability is becoming a key issue for specialist retailers

What happens to a product once it has been sold? This is precisely where an effective, yet often underestimated, approach to greater resource conservation in the retail sector lies. Wertgarantie and Grüner Griff demonstrate how extended warranties and repair solutions help to extend the useful life of products, ensure value creation beyond the point of purchase, and provide customers with meaningful support in the long term. A presentation on responsibility, customer loyalty and new opportunities at the point of sale.