Sales in times of consumer reluctance – 5 often overlooked success factors that can help kitchen retailers navigate the crisis more easily.

Consumer reluctance to spend remains one of the biggest challenges facing the kitchen retail sector. Falling footfall, rising prices, longer decision-making processes and customers who ‘want to sleep on it first’ are part of everyday life in many places. Yet even in difficult market conditions, there are companies that achieve above-average sales success, secure their profits and gain market share. In his presentation, Michael Renner highlights five frequently underestimated success factors that are often left untapped in the kitchen retail sector. Using concrete real-world examples, participants will learn how to encourage purchasing decisions, increase conversion rates, optimise customer touchpoints and better exploit existing or new revenue potential – all without additional advertising budgets or ruinous price discounts.