From nice-to-have to necessity: AI-supported sales efficiency

Many retailers are familiar with this scenario: a customer initially shows interest, but then contact is lost without any clear explanation. The consultation went well, the offer was right, but the order never materialised. In reality, it is rarely the product that is at fault, but much more often a case of poor timing, a lack of follow-up, or other retailers being better positioned digitally and responding more quickly.
Based on real-life experiences in retail, this presentation shows how and why customers drop out of the decision-making process today and why retailers should no longer accept this. After all, what used to be complicated and expensive is now simple, fast and easy to integrate, even for small teams. Digital tools can be used without in-depth technical knowledge and help to seize sales opportunities at the right time, use marketing budgets measurably and efficiently, and hold your own in an increasingly tough market.
Participants will receive ideas on how they can rethink their processes with manageable effort before others do it for them. Because large structures have long been using this automation and thus have a clear competitive advantage.