Trends & insights for your success

The stage is more than just a programme of talks – it is the hub for knowledge, inspiration and discussion about the future of the kitchen industry. Renowned experts, thought leaders and practitioners come together here to discuss the issues shaping the market.

Look forward to inspiring keynote speeches, engaging talks and practical panel discussions – covering everything from AI, social media and performance marketing, through to retail, planning and design, right up to new business models and future strategies.

Program

Speaker 2026

Lectures

Time Lecture Speaker
Saturday, 19. September 2026
11:00 – 11:30 Opening of area30 Christian Antl (Bürgermeister Stadt Löhne), Christopher Boss (trendfairs), Volker Irle (AMK)
Sunday, 20. September 2026
10:00 – 10:30 Training and further training in the kitchen retail sector – a must or an option? Christiane Pauli (Ansprechend Brand Management), Sascha Wollschläger (Sachverständigenbüro für Einbauküchen & Möbel)
10:30 – 11:00 Sales in times of consumer reluctance – 5 often overlooked success factors that can help kitchen retailers navigate the crisis more easily. Michael Renner (Renner Consulting)
11:00 – 11:30 Don’t be afraid of the (very) expert. Settle legal disputes successfully. Sascha Wollschläger (Sachverständigenbüro für Einbauküchen & Möbel)
11:30 – 12:00 Is your kitchen showroom recommended by AI? – Visibility in the age of ChatGPT & Co. Anja Plestinsky (Code-x)
15:00 – 15:30 AI routines are finally here at Küchenstudio! – How to free up more time for your customers! Patrick Horn (Horn I Die Handelsberatung)
15:30 – 16:00 The kitchen is reinventing itself – AI and consumer preferences as game-changers Barbara Busse (Zukunftsforscherin, Gründerin der Foresightagentur Future + You)
16:00 – 16:45 New growth: future prospects for the kitchen retail sector in 2030 Theresa Schleicher (Handels-Zukunftsforscherin, Beraterin und Autorin)
17:00 – 17:45 Price isn’t the problem. How the kitchen is becoming a value-for-money business again. Gabriele Mühlen (Vincentz Network), Jan Kurth (Verband der Deutschen Küchenmöbelindustrie (VdDK)), Mario Ruder (Ruder Küchen- und Hausgeräte), Sabine Brockschnieder (Bauformat Küchen und Burger Küchenmöbel), Theresa Schleicher (Handels-Zukunftsforscherin, Beraterin und Autorin)
17:45 – 19:30 Möbelkultur Get-together with drinks & food
Monday, 21. September 2026
10:00 – 10:30 Sustainability after the purchase – Why durability is becoming a key issue for specialist retailers Marcus Wagner (Wertgarantie), Markus Frönd (Grünergriff)
10:30 – 11:00 Kitchen fitters of the future – A future without kitchen fitters Markus Kamann (Lehrfabrik)
11:00 – 11:30 Nobody remembers averages! Why the Polo salesman doesn’t sell a 911 Michael Renner (Renner Consulting)
11:30 – 12:00 AI routines are finally here at Küchenstudio! – How to free up more time for your customers! Patrick Horn (Horn I Die Handelsberatung)
15:00 – 15:30 Recruiting and finding staff in small teams Andrea Hermann-Beumer (Sechsfünftel by IEQ)
15:30 – 16:00 The final impression is what sells your kitchen – or wipes out your profit. You’re not selling a kitchen; you’re selling trust. Markus Neumann (Sales-M-Learning)
16:00 – 16:30 The AI Kitchen Studio: Less admin, more sales. Evelyn Wagner (Furnicheck), Mirco Meyer (Virello)
Tuesday, 22. September 2026
10:30 – 11:00 Kitchen fitters of the future – A future without kitchen fitters Markus Kamann (Lehrfabrik)
11:00 – 11:30 Donate rather than throw away – How sustainability can become a real selling point Arne Stock (Givehome), Irene Gotas (Grünergriff), Kirk Mangels (Givehome)
11:30 – 12:00 The Future of Design for Kitchens & Retail Katrin de Louw (Trendfilter)
14:30 – 15:00 The AI Kitchen Studio: Less admin, more sales. Evelyn Wagner (Furnicheck), Mirco Meyer (Virello)
15:00 – 15:30 From Google searches to consultation appointments: How kitchen showrooms attract new customers online Anja Plestinsky (Code-x)
15:30 – 16:00 LinkedIn 2026: Why visibility in the kitchen industry needs to be rethought Paul Wiechers (Goos)
16:00 – 16:30 Free planning – a recipe for success or a thing of the past? Olga Kliewer (Küchenatelier im Schloss)
16:30 – 17:00 Came to stay: Why good after-sales service pays off Jan-Niklas Piesche (Grünergriff), Maurice Jöhler (Wertgarantie)
Wednesday, 23. September 2026
09:30 – 10:00 More than just furniture-making: Why the kitchen is becoming the key to holistic living concepts Christian Etzdorf (Topateam)
10:00 – 10:30 Success through specialisation – let others do the planning, focus on sales, and grow profitably Christian Etzdorf (Topateam)
10:30 – 11:00 Automate standard processes. Master bespoke solutions. Jörn Brockmann (Moldtech)
13:30 – 14:00 Digital measurement systems – finding your way through the technological jungle Peter Dreßler (Flexijet)
14:00 – 14:30 Paperless manufacturing with the iX Scout digital order assistant. Uwe Wüster (Imos)
15:00 – 15:30 The kitchen as a business of the future for joiners and cabinetmakers Rudolf Siemens (KMG)
15:30 – 17:00 Guided Tour by KMG
17:00 – 17:30 Happy Hour – A Toast to the Future by KMG