The area30 and cube30 are right in the heart of Germany's cluster of world-famous kitchen manufacturers: in Löhne, the kitchen metropolis, with direct access to the A30 motorway, exit number 30. Here, in the region of East Westphalia, standards are set for the international kitchen industry.

Since making its debut in 2011, area30 has been the focal point of the autumn in-house and specialist trade fair landscape for the kitchen industry. This is where market leaders with established brands and innovative newcomers with exciting business ideas meet the who’s who of the European kitchen industry.

The area30 and cube30 is the "number 1 trade fair location", in terms of visitor and exhibitor numbers, its size and its central location. It is the perfect environment, with its shuttle services and VIP services, online ticket pick-up and stylish catering area that attracts decision makers to the trade show location.

The area30 show runs a major media campaign every year across most of the industry media as well as to trade visitors directly. Potential visitors from Germany and neighbouring countries are given up-to-date information about area30 and its exhibitors. This covers trade fair highlights and news or just lets exhibitors know about their participation. Via invitation card, email, the website and social media. The media and trade press receive regular information about the current status of area30. Area30 is very well known within the industry. Companies that exhibit at area30 are mentioned by name some 125,000 times over the course of the media campaign.

Visitors and media are always kept well-informed about the next area30 – to ensure that as an exhibitor you are easy to find.