area30 and cube30 2018 completed successfully: larger, more attractive, more international
Exhibitors, visitors, trade fair organisers, in fact the entire kitchen industry can be proud and satisfied with this year’s order duo area30 and cube30. Between 15 and 20 September, there was once again no limits to previous thriving growth. And it’s not just on account of the weather that the industry event in Löhne can be counted as the hotspot of the entire ‘kitchen mile’ and even the entire furniture trade fair scene.
Showroom premiere, new services, optimised details – area30 and cube30 in ‘pole position’
area30 with its well-established unique wealth of innovation, its fantastic atmosphere and large numbers of placed orders has increased its significance as one of the most important dates for the kitchen industry in all areas. Alongside the new premium showroom on Lübbecker Straße, it is the high-quality business atmosphere in particular that has made a great contribution to this. This ranges from online check-in through to live check-in, from relaxed parking to the shuttle service, from catering to the newly asphalted driveway. A lot of minor and some more extensive improvements have been implemented – the most outstanding of these being the gate to the short path to cube30.
Larger exhibition area, ever-increasing number of kitchen furniture manufacturers
The area30 and cube30 exhibitors put on a brilliant performance with sophisticated and interesting stand designs. The majority of the more than 130 exhibitors and brands are regular exhibitors and have been involved from the very beginning. Many companies have joined in over the time too. With a mix of newcomers, numerous market leaders and established brands, the order trade fair duo in Löhne presented the multifaceted world of the modern kitchen and was a fascinating magnet for trade visitors and media representatives.
Significant rise in visitors, increased internationality
In terms of visitors, the most outstanding aspect is the growth in internationality. From the 13,070 trade fair visitors (+6.4% compared to last year or +51% since the first trade fair in 2011), one quarter were from abroad (18 % last year) and almost 60 countries were represented. Of those visitors from overseas, around 20% came from outside the single European market. Like previous years, the most strongly represented country this year was the Netherlands (8.6% of the total number of visitors).
The right place at the right time: simplifying networking and successful orders
The successful area30 design, its pleasant and relaxed atmosphere, as well as the pervasive service mind-set has led to its increase in appeal. It was a huge success for all involved.
The greatest thanks, however, to you, dear visitors, for your numerous arrivals, for your curiosity about innovations and exhibitors and for your placed business.
Facts & figures 2018:
Trade visitors: 13,070 trade visitors from around 60 countries
Exhibitors / brands: More than 130 exhibitors and brands
Next date: 14 to 19 September 2019
See you soon.