area30 and cube30: great atmosphere, strong number of orders, high level of visitor interest
Surprises in every respect
Exhibitors, visitors, media representatives and the entire kitchen industry: everyone can be proud and satisfied with this year’s order duo known as area30 and cube30. When organiser trendfairs GmbH (Munich) writes about “peak values and a fantastic mood” in its ad-hoc release at the end of the fair, it is no exaggeration
The first conclusion is this: area30 and cube30, held between 14 and 19 September, enjoyed a strong level of growth. With its unique wealth of new products, its great atmosphere and intense ordering activity, the “double order fair” can consider 2019 to be a year in which it expanded its leading position as one of the most important business dates for the kitchen industry – both as part of the A30 Küchenmeile and on a pan-European scale.
Online ticketing: simply scan and you’re in!
The usual high-quality and yet nonetheless extraordinary business atmosphere – from online to live check-in, and from relaxed parking, to catering and the extended shuttle service – contributed to this. Compared to the previous year’s event, many back-end improvements were made – the most obvious of which were at the check-in counters.
While queues of visitors sometimes formed in previous years, in 2019 the exhibition entrance area had a regular flow of foot traffic. This new reality was the result of a perfectly automated, online pre-ticketing process. Weeks before the start of the fair, this was already being used by plenty of visitors.
Increase in visitor numbers, an above-average amount of whom were international
On the visitor side, the continued increase in those coming from abroad is a particularly positive surprise. Of the 14,817 trade visitors (+13.3% compared with 13,070 in the previous year), almost one third came from abroad (approx. 25% in 2018; approx. 18% in 2017), and around 60 countries were represented.
Larger exhibition area, ever-increasing number of kitchen furniture manufacturers
The area30 and cube30 exhibitors more than pulled their weight with stand constructions of sophisticated design. Most of the more than 130 exhibitors and brands are regular exhibitors and have been part of the event from the very beginning. Many companies and an increasing number of kitchen furniture manufacturers have joined in the meantime. With a competent mix of newcomers, market leaders and brands, the “duo order fair” in Löhne presented the multifaceted world of modern kitchens on a total of 11,300 m² of exhibition space. It left a fascinating impression on trade visitors and media representatives alike.
The right place at the right time: simplifying networking and successful orders
The successful area30 design, its pleasant and relaxed atmosphere, as well as the pervasive service mind-set has led to its increase in appeal. It was a huge success for all involved.
The greatest thanks, however, to you, dear visitors, for your numerous arrivals, for your curiosity about innovations and exhibitors and for your placed business.
Facts & figures 2019:
Trade visitors: 14,817 trade visitors from around 60 countries
Exhibitors / brands: More than 130 exhibitors and brands
Next date: 19 to 24 September 2020
See you soon.