What makes the original the original? BORA Experience Days in Herford

BORA is redesigning over 1,000 square metres of its flagship store in Herford for its Experience Days. Under the motto ‘PURE Original’, the 2025/26 product innovations will be presented at the annual in-house exhibition. The team led by founder and CEO Willi Bruckbauer invites visitors to enjoy informative discussions and lively socialising between 20 and 26 September. The focus will be on the completely redesigned PURE product line. Professional chefs will demonstrate the new products in action during live cooking demonstrations. This will allow visitors to experience the brand and the idea of “fresh air” first-hand. Following the presentations of the new products, the premium manufacturer of built-in kitchen appliances invites guests to the BORA Wiesn on the first five evenings.

BORA Experience Days 2025 at a glance
Location BORA Herford, Ahmser Str. 156, 32052 Herford, Germany
Digital product launch YouTube, Friday, 19 September, 7 p.m.
In-house exhibition opening hours Saturday to Friday, 20–26 September 2025, 9 a.m.–6 p.m.
BORA Wiesn evening event Saturday to Wednesday, 20–24 September, 6–11 p.m.
Press aperitif Monday, 22 September, 4–6 p.m.

Registration for retail partners and press representatives via
www.bora.com/en-int/experience-days

Originality equals courage: ‘PURE Original’

In 2005, Willi Bruckbauer developed the first prototype of a downdraft extractor to eliminate the need for visually and acoustically disruptive extractor hoods. Today, 20 years later, BORA remains a company whose innovative products are characterised by a special idea, a unique concept and a clear vision – products that have shaped the market. Understanding the kitchen as a living space where function and aesthetics go hand in hand guides all activities at BORA. Under the motto “PURE Original”, BORA will once again be presenting exciting new products to its international dealer network at this year's in-house exhibition – to make cooking easier, more intuitive and more communicative. The product presentation will begin with the digital product launch on YouTube on Friday evening, 19 September.

Aftermovie Experience Days 2024