FRIO Groupe: European market leader in wine climate control strengthens its position in the DACH market

The FRIO Groupe, headquartered in France, is an internationally active group of companies and ranks among Europe’s leading suppliers in the field of wine climate control and specialised cooling technologies for luxury food and drink products. The company focuses on the development, manufacture and marketing of wine refrigerators, wine ageing cabinets for long-term storage, and other cooling and storage solutions for professional and private wine storage.

The FRIO Groupe now operates in more than 75 countries and pursues a strongly internationally oriented growth strategy. To this end, the company relies on a multi-brand concept featuring various established brands, as well as targeted corporate acquisitions, to continuously expand its portfolio. Well-known brands within the group include avintage®, CLIMADIFF®, FrigeluX® and La Sommelière®, amongst others. The group positions itself as the European market leader in its sector and relies on a combination of in-house brand development and the integration of existing manufacturers.

Strategically, the FRIO Groupe focuses on specialised, high-quality refrigeration and storage solutions, particularly for the wine sector. In addition to traditional product innovations, the further development of energy-efficient and sustainable solutions also plays an important role. Sales are conducted through various channels, including specialist retailers and the kitchen and furniture industries.

FRIO-Germany GmbH is the German subsidiary of the FRIO Groupe and acts as the national sales unit for the German market. The company is headquartered in Lahr, Baden-Württemberg. The company is fully integrated into the French group and, within the group, is primarily responsible for sales, marketing and market development tasks for the DACH region, thereby ensuring sales and market development in the German and Austrian markets.

The core of FRIO-Germany GmbH’s business activities is the distribution of the FRIO brands for wine climate control and food refrigeration in Germany, including in particular avintage® – specialising in wine climate control as a niche built-in solution for kitchen units – CLIMADIFF®, FrigeluX® and La Sommelière®. In doing so, the company acts as an interface between the French parent company and the German market and is responsible for market development through specialist retailers and kitchen showrooms.

https://de.avintage.com/de-de/