The thirteenth edition of area30 from 21 to 26 September 2024 is almost upon us and it is already clear that this central business platform for the kitchen industry will meet, if not exceed, expectations: with the most exhibitors and brands in one place, the greatest density of new products and, of course, the highest visitor numbers, area30 will certainly be the most important event within this year's kitchen autumn in East Westphalia, which now attracts thousands of professionals from all over the world and decides what will be on offer in the coming season.

The area30 exhibition centre with the ‘innovation area’, the ‘stage’, the ‘outdoor area’ and opposite the ‘cube30’ exhibition pavilion as well as countless parking options including shuttle transfers is located close to exit no. 30 of the A30 motorway. Thanks to the event's successfully established USPs, attentive communication activities and intelligent campaigns to generate visitors by organiser Trendfairs and its exhibitors, well over 13,000 professionals from Canada to New Zealand are once again expected to attend the trade fair in 2024.

‘We benefit from area30's central location and reach the desired trade audience. The concept is as innovative as it is high-quality. For us, area30 plus cube30 and Kitchen Autumn are a guarantee for new customers, a meeting point with our customers and important for networking within the industry' - Uwe Steinhorst, Sales Manager Kitchen Austria, Germany, Benelux of Walden, is convinced of this.

This ‘run’ is a known attraction, drawing the key players in the kitchen industry to this trade fair year after year. Manufacturers of kitchen furniture as well as suppliers of sinks, taps, extraction systems, accessories, electrical appliances and IT and software welcome their trade fair guests in a pleasant, feel-good atmosphere. They will include the well-known names AKP, Berbel and Der Kreis, Dinger Stone and Falmec, Hansgrohe and Küchentreff, Midea and Naber, Novy and Oranier, Quooker and Samsung, Schock and Strasser Steine as well as Systemceram. Logically, this selection only represents a fraction of the exhibitors. Cyncly and SHD are also ‘only’ representative of many other service providers, especially from the IT sector.

Albrecht Arenz, Managing Partner of the Zülpich-based software company Dein-Konfigurator, comments: ‘area30 offers us the ideal environment to present our extraordinary software solutions. We reach our most important business contacts over the six days of the trade fair and expand our network. We enjoy the professional environment because it allows us to concentrate on our business. In addition to business, there is plenty of time for socialising with colleagues.’

Software companies in particular will obviously find their home at the Trendfairs exhibition centre in Löhn - after all, modern kitchens and their accessories are no longer possible without data and its management! The surprising number of innovative presentations from the fields of electrical appliances, water, worktops and accessories will also catch the eye in 2024. Not forgetting, of course, the eye-catchers before visitors enter the trade fair: These are the exhibitors whose profiles and product portfolios are predestined for the ‘outdoor area’. There will be five presentations at this outdoor kitchen show - for DVA, Garant, Grohe, Jäschke and Koqoon.

A unique trade place takes place in the innovation area: This is where products and services are presented that are trendsetting and forward-looking for the industry. The area30 is a centre of attraction for product launches, networking and the creation of synergies, all in an ideal location to facilitate successful business. Visitors can experience top lectures, panel discussions or the ‘Future Talks’ on the centrally positioned ‘stage’ from 22 to 24 September. Well-known names from the industry will be guests and will captivate the audience: such as Barbara Busse, Katrin de Louw, Christiane Pauli or Yvonne Zahn, Ralph Steffens or Sascha Wollschläger.

The talks will focus on a continuously successful future for the kitchen furniture industry, electrical appliance manufacturers and accessory and software suppliers. The key notes and debates will cover topics such as the kitchen of the future, circularity, sustainability, social media and the kitchen and the change in customer approach.

The design agency FUTURE+YOU has prepared trend-setting lectures and expert talks on the future of the kitchen industry, highlighting the topics of ‘Kitchen Futures’ with design trends and kitchen layouts, ‘Food Futures’ and ‘Material Futures’.

Katrin de Louw will give an inspiring and motivational talk on design trends and ideas for manufacturers and retailers. The focus will be on tangible and immediately realisable colour and design trends, interesting new product ideas and inspiring visions for the furnishing of tomorrow.

The stage programme can already be found on the website at

Stage Programme | area30 – Order trade fair for the kitchen industry (area-30.de)

The sustainably developing community area also includes a relaxed sense of well-being, direct communication at eye level, personal encounters, numerous services and, last but not least, the trusting interaction of all players. ‘area30 for friends’ would certainly be a comparably good characterization of this specialist area for kitchen studios, specialist kitchen retailers, retail groups, the large-scale sector as well as project planners and architects, which has been successful for many years. The countdown for 2024 will soon be over and the opening on 21 September is eagerly awaited.

Facts & figures

Product range
Waste systems, accessories, acoustics, worktops, fittings, bathroom furniture, benches, services, extractor hoods, electrical household appliances, dining room furniture, trade press, utility room, interior fittings, institutions / associations, cooperation partners, kitchen furniture, light, media and publishers, furniture, niche rear walls, outdoor kitchens, outdoor furniture, smart home, software / IT, sinks, chairs, tables, accessories, suppliers

Date
21 to 26 September 2024

Image data
The link below leads to a selection of images from area30 2023. The images can be used as press photos, with the copyright notice area30 – printing is free of charge. Please send us a specimen copy.

Press images area30

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