Press release

Press release

Exhibitor boom in the "water" segment and new "innovation area": area30 will once again be the trade fair highlight all about the world of kitchen


Numerous market leaders, some newcomers and top brands, including many new exhibitors, will be presenting themselves at the kitchen industry's trade and order fair this autumn.

The area30 trade fair and the A30 kitchen mile are the focus of decision-makers from the kitchen industry in Germany and Europe every September. Trade fair organiser Trendfairs has so far been able to attract around 140 exhibitors for the business event at the Löhne Exhibition Centre. The twelfth edition from 16 to 21 September 2023 will thus top the previous event, which is not least due to new focal points and high internationality on the exhibitor side.
As the central order platform for kitchen studios, the specialist kitchen trade, trade groups, the large-scale sector and project planners and architects/interior designers, area30 is once again expecting numerous regular exhibitors and important protagonists of the industry. This year, start-ups will have their own presentation.
Trade visitors will again be able to welcome companies and brand leaders such as Amica and Avitana, Berbel, Compusoft, Dinger Stone, Horst Vogt, Küchentreff, Naber and Novy, Oranier, Plasmamade, Quooker, SHD, Silverline, Spekva and Strasser. Berbel Managing Director Karl von Bodelschwingh admits: "For us, area30 has quite simply been the trade fair par excellence for years now – this is where top B2B encounters take place, and where we can engage in dialogues about innovations, trends and requirements with an unbelievable number of industry partners."
In addition to these core exhibitors, numerous new exhibitors and returnees are expected, only some of whom can be mentioned here: AAT Alber Antriebstechnik (Cargo-Master), Clage, Der Kreis, DVA Sanitary Ware, E-O-Plus, Guangdong Cresheen Smart Home, Jäschke Arbeitsplatten, LMW-Leichtmetallguss, Meisterdesk, Naturstein H. Risse, O+F Design, Stadler Edelstahl and Ukinox. Among these premiere guests are also smart start-ups, which will be upgraded for the first time with their own exhibition area "innovation area" at the upcoming area30. "We participated in the Start-Up Space at area30 for the first time in 2022. For Garantiemax, this was a brilliant success. In the third year after our excellent market entry into the kitchen industry, we were thus able to find direct access to our target group, dealers, associations and important cooperation partners at the trade fair. We made new contacts and were able to cultivate existing contacts at the Küchenmeile's most central contact point. What's more, we were thrilled by the brilliant trade fair with its cool ambience and great "all-round service"..." David Finkler, founder and CEO and Marcel Scholle, founder and CSO of Garantiemax announce.
This innovation area allows you to present yourself in a focussed space with a uniform design. The turnkey participant areas with all-in services are designed for newcomers to the industry to introduce themselves and quickly generate extensive business contacts thanks to the attraction of the successful area30. The accompanying bar also provides space for networking and exchanging ideas, for creativity - and of course for a short break from business every now and then. On a stage, in the middle of the "innovation area", some interesting discussions and lectures on exciting topics will be played during the days of the fair.
Thanks to international big players, the electrical appliance sector in particular has a magnetic attraction for visitors to the fair. The companies Haier, Midea and Samsung are representative of this. "For us, area30 was an optimal platform to show that Samsung is firmly established as a full-range supplier and is one of the top relevant brands in the German market for household appliances", states Silke Eckstein as Head of Sales Built-in Home Appliances of the group.
All visitors and certainly many co-exhibitors will welcome the fact that the entire "water" product world is flying the flag more comprehensively than ever before. A.S.K., Hansgrohe, Hytecon, KWC, Naber, Reginox, Rehau, Sagmüller + Rohrer, Schock, Systemceran, Villeroy & Boch and Vogt will be there. "For us, area30 is indispensable every year and we are already looking forward to the start in 2023" - clear words from Quooker Director, Daniel Hörnes, whose company will also come up with attractive product innovations in the "water" segment. Grohe, the returnee, will also be exhibiting at the area30 innovations platform in 2023. Falmec will not be a newcomer, but for the first time with new products in the area of taps and sinks.

Facts & figures: area30 at a glance

Product groups
Accessories, acoustics, bathroom furniture, benches, chairs, cooperation partners, countertops, dining room furniture, electrical appliances, extractor hoods, fittings, furniture, institutions / associations, interior design, kitchen furniture, lighting, media and publishers, niche back walls, outdoor fireplaces, outdoor kitchens, outdoor furniture, services, sinks, smart home, software / IT, suppliers, tables, trade press, utility room, waste systems

16 to 21 September 2023

Image datas
The link below leads to an image selection of area30 2021. The pictures can be used as press images with the copyright notice area30 – the reproduction is free of charge. Please send us a specimen copy.

Trade fair and company logos can be downloaded here:

Exhibition movie

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If you have any questions, please contact

Michael Rambach
Phone +49 171 7701014

trendfairs GmbH is a trade fair organiser of sophisticated industry events. With excellent event know-how and a fine sense of the market, trendfairs GmbH creates worlds of experience with high appeal.