The "innovation area" in area30 is designed to give special attention to innovative, trendy or new products. It is a new magnet of area30 - in addition to talking about business, a place for networking and exchanging ideas in an incomparable atmosphere is created here. Twenty turnkey stands on a total area of around 600 square meters will ensure optimal visualization with minimal exhibitor effort, and the bar with various seating options will provide space for conversations "outside the box" in addition to relaxation. Trend-setting lectures and exciting discussions on the "Stage" will be offered throughout the trade fair days: For exhibitors in the "innovation area", a presentation on this stage is part of the service package in each case. The aim of this new offer from organizer Trendfairs is to make it easier for young companies to get started in business and to successfully initiate many business contacts in a short time, as well as to offer service companies and area30 exhibitors a presentation area for innovative products and brands.
But the B2B exhibition format area30 also fulfills these demands as a whole! Perfect matchmaking and sustainable business deals are the undisputed focus of the six days of the trade fair. Djavlon Kurbanov, Sales Manager D-A-CH, Benelux and Eastern Europe of Dometic, puts it this way: "At area30 we meet a focused target group to whom we can present our products as an experience. We had a very good area30 2022 and are looking forward to ... 2023."
In order to increase the attractiveness of area30 and thus of each booth, a large part of the booth areas was reformatted this year. Related product and brand worlds are positioned at different locations in the hall, and large and smaller booths are attractively harmonized. Visitors can look forward to an appealing and clearly arranged trade show experience.
In 2023, area30 will again be characterized by the innovative world of electrical appliances. Of the more than 30 exhibiting companies and brands in the relevant product categories, Samsung will be joined by others from the E-appliances segment: Amica, Haier, Ligre, Midea, Oranier and PKM, among others - so a concentrated load of expertise awaits trade visitors. Closely related to electrical household appliances are the suppliers of wine cabinets, which the companies Caso, Diwa-Klima, Dometic, Dunavox and Swisscave will present in mid-September.
From electrical appliances to cooking and baking, it is only a small step to the exhibitors of fume hoods and trough fans as well as air purification. Fifteen companies will be presenting their new and further developments in this area - with Berbel, Benthaus, Bora, Elica, Falmec, Pando, Novy, O+F Design, Opera Hausgeräte, Unito and all the household appliance exhibitors, the "who's who" of the fume hood or fan segment will be represented at area30. The innovation leaders in clean air - whether provided by the supply or recirculation method - are also flying the flag at the Löhne exhibition site with the illustrious names Avitana, Ozonos and Plasmamade.
For the House of Berbel, Managing Director Karl von Bodelschwingh is clearly committed to this hot spot on the entire kitchen mile A30: "For years, area30 has been the leading trade fair par excellence for us - this is where B2B meet at the highest level - this is where we can exchange ideas on innovations, trends and requirements with an unbelievable number of specialist trade partners." Its market companion positions the successful trade fair format comparably: "area30 is an ideal platform for Novy to show our innovations to professionals in the kitchen industry. The feedback we receive here is of great value to us, area30 is a real barometer of success," says Arjan van Dijk, the company's sales manager for Germany and Austria.
The market competence in "electrical" or E-appliances is flanked by other product areas such as the suppliers of accessories. Among others, Naber, Sagemüller & Rohrer, TEBÜ Licht, Vogt and Wesco will appear here before the trade public at this year's area30.
Further bookings are in the pipeline, so that the attentive trade fair visitor will certainly discover even more brands during his visit in the fall. There is no doubt that area30 will once again be a great event. Trendfairs founder and shareholder Michael Rambach makes it clear: "Networking, intensive communication with exhibitors and visitors, the courage to implement new things and pursue visions - these remain our success factors."