The thirteenth edition of area30 from 21 to 26 September 2024 aims to continue the positive development of the previous event and expects at least the same number of visitors and exhibitors as in 2023. There are good, statistically proven reasons for this: Of the 200 exhibitors and brands previously represented at the trade fair in the heart of the German kitchen furniture industry in East Westphalia and Southern Lower Saxony, over 90 per cent were satisfied with their appearance and the quality of customer contacts. In other words: Almost all of the companies represented in 2023 will be returning – and numerous newcomers are expected.

The consistently successful area30 – trade and order fair for kitchen studios, specialist kitchen retailers, association groups, the large-scale sector as well as project planners and architects – has been the focal point of the autumn trade fair landscape for kitchens and interior design for many years. The constantly optimised and updated event is at the heart of Küchenmeile A30, the in-house exhibitions and other exhibition centres as well as MOW, and not just geographically.

For Johannes Artmayr, Managing Director of Strasser Steine, for example, 2023 once again confirmed "... that area30 is the trade fair where decisions are made for the coming year. Not least because all major market players are represented at this trade fair." For Lasse Naber, Managing Director of the company of the same name, "area30 (...) is the clear choice – it is the leading trade fair in the industry. For Naber, it is the ideal stage to present our products to the trade public." And he emphasises emphatically: "We have been part of the area30 family for many years and enjoy the atmosphere and service as well as the business success."

After all, the relaxed feel-good factor, the direct communication, the smart encounters, the numerous services and the trusting cooperation between all participants are part of the brand essence of the conceptually unique area30. These "soft skills" are sensibly flanked by an innovative supporting programme, which includes the unforgettable exhibitor evening, the exciting live cooking and the podium talk that beats with the pulse of the industry. After its eye-catching premiere in 2023, the "innovation area" will also be continued this year: it is the stage for innovations and trends – with a first-class cost-benefit ratio for the exhibitors involved there.

Organiser Trendfairs GmbH from Munich is expecting a total of more than 200 exhibitors and brands at the perfectly located exhibition grounds in Löhne in September – including, of course, well-known industry giants as well as innovative newcomers with their surprising business ideas. Managing Directors Michael Rambach and Claudia Weidner are confident that the show will once again be very successful and very popular, bringing together the entire industry from Germany and 62 other countries.

Diana Diefenbach, Senior Manager Technical Product Management and Communication at Samsung Electronics Hausgeräte, emphasises with regard to the 2023 pre-event: "area30 was a complete success. (...) For us, area30 was an ideal platform to show that Samsung is firmly established as a full-range supplier and is one of the top relevant brands in the German home appliance market."

The growing internationality of the event is one of the guarantees of its success. Speaking of success, which of course depends first and foremost on the intensity and attractiveness of the business transactions concluded: Hans-Joachim Kalek, Head of Channel Management Kitchen at Hansgrohe Germany, sums up the great appeal and lasting pull of the trade fair for the who's who of the European kitchen scene in a nutshell: "are30 is an industry meeting at the highest level with great contacts for all participants!"

Facts & figures 2023: area30 at a glance

Product range
Waste systems, accessories, acoustics, worktops, fittings, bathroom, benches, services, extractor fans, electrical household appliances, dining room furniture, trade press, utility room, interior design, institutions / associations, cooperation partners, kitchen furniture, lighting, media and publishing, furniture, niche backsplashes, outdoor kitchens, outdoor furniture, smart home, software / IT, sinks, chairs, tables, accessories, suppliers

Date
21 to 26 September 2024

Image data
The link below leads to a selection of images of area30 2022. The images can be used as press photos, with the copyright notice area30 - printing is free of charge. Please send us a specimen copy.

www.area-30.de/presse/bilder/

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