Press release

Press release

Future-oriented and with a strong format

2023-09-06

area30 starts into the so-called Küchenherbst with 200 exhibitors and brands. The twelfth edition of the coveted trade and order fair of the kitchen industry once again tops all previous events - with an innovative concept and great exhibitors.

The central business event area30 will be an incomparable industry highlight: From September 16 to 21 during the A30 Küchenmeile. Currently 200 exhibitors and brands have booked - and thus more than ever before. In addition to the presentations with products and services that provide impetus for the industry, numerous special and accompanying events will captivate trade visitors and decision-makers from all over the world. The "innovation area" with a top-class lecture program on the "Stage", the kitchen entertainment "Deutschland kocht" or the material exhibition curated by Future+You - this year's Küchenherbst in Löhne is guaranteed to offer something unforgettable for each of the trade fair guests.

Of course, in addition to communication and networking, successful business and perfect matchmaking are top priorities at area30. This claim has been met by the successful B2B event since its inception . In addition to the already reported topic areas "electrical appliances" and "water", the exhibitor composition in 2023 shows an interesting and, in view of the advancing digitalization of the kitchen industry, decisive development:

The service and IT sector is growing disproportionately - so far, around 15 companies in this segment have decided to participate in the trade show. Among them are names known beyond Germany: Cyncly (Compusoft), Dein-Konfigurator, e-Opus, Garantiemax, Gräbert, Kitchen-Advisor, Küchen-Atlas, Meisterdesk, Plaza Digital, SHD, Snag Tal, Softronik and others. Albrecht Arenz, boss and founder of the software developer Din-Konfigurator, is already full of anticipation: "Finally trade fair! We are really looking forward to the concentrated contact with our customers. To exchange ideas in a personal conversation and to present the novelties as well as enhancements highly condensed and live in a trade fair atmosphere - we are waiting for it. Let's go!" Frank Pohl, Managing Director SHD, sums up his enthusiasm as follows: "For us, area30 is the trade show highlight of the year ...".

Parallel to this, the newly developed "innovation area" by trade fair organizer Trendfairs GmbH (Munich) is particularly worthy of mention. This area is specially tailored to innovative, forward-looking and progressive topics. The new concept ensures a perfect appearance in front of a professional audience. This smart way of a trade fair presence will be used by the companies Axregio, Elleci, Exposicam, Future+You, Häcker Küchen, KEK, KWC Group, OCO, Ozonos, the already mentioned Plaza Digital Innovation & Communication, SEB-Steuerberatung as well as Thomas Beck Studio.
 
"Online marketing, artificial intelligence, ChatGPT - these are all developments everyone is talking about. But how exactly does the kitchen industry benefit from them? We help further and use the 'innovation area' as an optimal opportunity to present our unique online marketing platform to a professional audience of kitchen studios, manufacturers and associations", explains Katharina Epple, Project Manager Marketing & Sales of Axregio, the motivation of her company's involvement in the "innovation area" at area30.
 
But the newly created format has more to offer: The "bar" integrated in the innovation area is the ideal place-to-be for networking, and on the "stage", impulse-giving, informative lectures and events are offered throughout all days of the fair. From Saturday to Monday, for example, star chef Carsten Dorhs from Remagen, who is not only known from private TV, will be present. The motto for him and the amateur chefs from the finals of the TV cooking show "Deutschland kocht" in Löhne is "Get to the pots". In addition to the cooking challenge, the further development of this cooking show will be presented: Because "Deutschland kocht" is increasingly becoming a platform for end customers, trade and industry, which positions the topic of cooking and cuisine holistically with a strong end customer brand.

This is only part of the highlights coming up at the "stage": Editors of the trade magazine "inside" will discuss tomorrow's innovations with internationally renowned industry experts. Or, for example, the NKBA, the U.S. kitchen and bath industry organization, which will dominate the last day of the trade show at the "innovation area" with insider tips on how to successfully enter the U.S. market. The first public presentation of the "Swiss Interior Expo 2024" is also eagerly awaited at the end of the fair - Michael Rambach, founder and partner of the fair organizer Trendfairs, will then certainly reveal some of the 'secrets' of this new fair format for kitchens and furnishing in Switzerland.

Of course, many of the exhibitors in the "innovation area" will also surprise their audience with extraordinary speakers and original topics on the "stage". Special mention should be made of the new Trendfairs cooperation partner Future+You GmbH & Co. KG from Petershagen in eastern Westphalia. The design agency has prepared groundbreaking lectures and expert talks on the future of the kitchen industry, highlighting the topics of artificial intelligence, smart kitchen planning, circularity or shifting markets. Independently of these rounds of talks on the area30 stage, Future+You, as a supporter of sustainable innovation processes and product developments, is curating a physical 'library' of sustainable and circular materials for the kitchen industry for the first time on the exhibition grounds in Löhne.

 

Facts & figures: the area30 at a glance

Product groups
Waste systems, accessories, acoustics, worktops, fittings, bathroom furniture, benches, services, extractor fans, electrical household appliances, dining room furniture, trade press, utility room, interior fittings, institutions / associations, cooperation partners, kitchen furniture, lighting, media and publishing, furniture, niche backsplashes, outdoor kitchens, outdoor furniture, smart home, software / IT, sinks, chairs, tables, accessories, suppliers.

Date
16. to 21. September 2023

Pictures
The link below leads to a selection of images of area30 2022. The images can be used as press photos with the copyright note area30 - reprinting is free of charge. Please send us a specimen copy.

https://www.area-30.de/presse/bilder/

Download logos and images

For questions, please contact

If you have any questions, please contact

Michael Rambach
Phone +49 171 7701014
Email:

trendfairs GmbH is a trade fair organiser of sophisticated industry events. With excellent event know-how and a fine sense of the market, trendfairs GmbH creates worlds of experience with high appeal.