Since its premiere in 2011, area30 - the trade and order fair for kitchen studios, specialist kitchen dealers, associations, large areas as well as project engineers and architects - has been a focal point of the autumn trade fairs for everything to do with kitchens and furnishings. Industry giants with established brands and innovative newcomers with smart business ideas meet the who's who of the European kitchen trade here. With over 14,000 trade visitors, area30 with cube30 is the ideal platform for customer acquisition and retention, for successful orders, the presentation of new products and personal exchange.

 

The smart concept of area30 - in which a pleasant feel-good atmosphere and consistent service thinking play an important role - is becoming more and more attractive from year to year. Even in the difficult times of a global virus pandemic, the event held its own and was intelligently networked by the recently launched online platform kuechenherbst.online.

 

Now, in the midst of many involuntary cancellations and postponements of important trade fairs, there is great news from the organizer trendfairs (Munich): The booking status is currently not only exceptionally high, but is even higher than the previous area30 specialist events in pre-Corona times. An important reason for this is that area30 will be able to welcome new exhibitors such as Reginox or Midea in autumn 2022. A.S.K., Haier Germany, PKM or Sapienstone, for example, have confirmed their return to this coveted industry platform. More returnees will follow shortly.

 

Dass auch die überwiegende Zahl der Stammaussteller, darunter natürlich auch Hansgrohe, KüchenTreff, Naber, Oranier, Quooker, SHD, Samsung, Schock, Strasser oder Systemceram, bereits ihre Standflächen gebucht haben, versteht sich zwar nicht von selbst, ist aber ein deutlicher Vertrauensbeweis für Konzept und Veranstalter. Und eine weitere, positive Entwicklung lässt die Messe wachsen: Das Interesse an wertigen Live-Präsentationen steigt – insbesondere nach zuletzt nicht selten erzwungenen „Fluchten“ in den virtuellen Raum, bedeutende Aussteller haben deshalb im kommenden Jahr eine deutlich größere Fläche für ihre Messestände geordert.

 

It goes without saying that the majority of the regular exhibitors, including of course Hansgrohe, KüchenTreff, Naber, Oranier, Quooker, SHD, Samsung, Schock, Strasser or Systemceram, have already booked their stand space, but it is a clear sign of confidence in concept and organiser. Another positive development is making the trade fair grow: Interest in high-quality live presentations is increasing - especially after recently forced "escapes" into the virtual space, this is why important exhibitors have ordered a significantly larger area for their trade fair stands in the coming year.

 

Daniel Hörnes, Managing Director of Quooker, should be quoted on behalf of all exhibitors: “trendfairs has (...) succeeded in establishing itself as the most important trade fair, especially with its flagship area30. For us it is indispensable every year and we are already looking forward to the start!” Because the optimal location of this kitchen trade fair, the ideal time of the event, short distances, a good infrastructure, perfect services and networking make area30 unique. Participation in the large area30 family is particularly attractive as early booking until January 14, 2022 and is also equipped with a cancellation concept that is advantageous for exhibitors. Regardless of this, all exhibitors at area30 also participate free of charge on the longer-term online platform kuechenherbst.online. And even worldwide!

 

Facts & figures 2022: area30 and cube30 at a glance

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